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5.0 on Clutch · Enterprise tech across 12+ markets

Stop Sending Cold Emails to New Markets. Build Local Authority First.

We build the local presence that enterprise buyers in Australia, New Zealand and Southeast Asia check before they take a meeting: a native digital footprint, local spokespeople, and in-language content. Our in-market BDR and media teams then run the pipeline end to end.

ANZ
🇦🇺AU🇳🇿NZ
ASEAN
🇮🇩ID🇲🇾MY🇸🇬SG🇵🇭PH
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What doesn't work here

Day one hard sellAutomated email cadencesMachine-translated decksGlobal data with no local coverageBooking links to strangersCold calls
From The Founder

The team that runs your market, in market.

Strong products stall in Asia when the sales process ignores how local buyers make decisions. This is how our operators land deals where cold outreach does not.

🇮🇩 GTM Indonesia🇲🇾 Malaysia Entry🇵🇭 Philippines Entry🇦🇺 GTM Australia🇳🇿 New Zealand Entry
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One email on Tuesday: what happened in a live ANZ or ASEAN account last week, and what moved.

Step 00 · Pick the accounts

We qualify the account before we spend a minute on it.

No content, no outreach, no advisor post until the list is named and agreed with you.

Fig. 00 — from guessing to a named listThree passes turn a guess into a scored list: the accounts worth your time, the titles that sign, and the champion inside each account. You approve the list before anything goes live.
GuessingA scored, named list you approve
  1. Pass 1AccountsThe companies that fit your ICP in that market, scored and ranked.
  2. Pass 2TitlesThe seats that sign, the seats that block, the seats that use it.
  3. Pass 3ChampionsThe named person inside the account most likely to carry it.
  • Kills: effort spent on the wrong accounts
  • Kills: talking to the wrong level
  • Kills: a deal with no internal owner

Step 01 · Why cold fails here

Two ways to reach the same buyer.

One arrives as a stranger. One arrives as a name the buyer already reads.

Fig. 01 — two routes, one buyerTwo routes to the same buyer. The cold route stops at a spam filter. The XpandEast route earns a reaction, hands over the asset behind it, offers a working session on the same topic, books the meeting, then keeps the buyer in the Tuesday Brief while your sales team works the account.
Cold outreach

Almost never books a meeting

  1. 01Email a name from a list
  2. 02Send a follow-up sequence
  3. 03Ask for 30 minutes
  4. Spam filter, or ignored
The XpandEast route

First meetings from mid month two

  1. 01Five local operators post in your category
  2. 02The buyer reacts, comments or subscribes
  3. 03We send the asset behind that reaction: the brief, teardown or benchmark
  4. 04We offer a working session that takes that same topic one level deeper
  5. Meeting booked

After the meeting

The buyer joins the Tuesday Brief and keeps reading you every week.

Your sales team works the account in the pipeline with the full context of what they read.

Step 02 · How trust is earned

Trust is built in five layers.

Cold outreach jumps from layer one straight to the ask. That is why it fails here.

Fig. 02 — the trust ladderA five rung ladder: targeted, relevant, familiar, engaged, trusted. Cold outreach tries to jump from rung one to the meeting request and fails.
  1. 1Targeted

    We pick the exact accounts and titles.

    Has not seen you

  2. 2Relevant

    Local operators post on their real risks.

    Stops scrolling

  3. 3Familiar

    The same faces show up every week.

    Recognises you

  4. 4Engaged

    They react, comment or subscribe.

    Raises a hand

  5. 5Trusted

    A real conversation, then a meeting.

    Books time

What most demand gen in APAC does
Layer 1“Can we book 30 min?”

Layer one straight to the ask, and it gets ignored.

Step 03 · Local advisors carry you

People Trust People at Early Stage, They Don't Trust Brands

Senior operators in your category post under their own name. Not influencers. Not SDRs.

Fig. 03 — five advisors, one marketYour brand goes into the hands of five senior advisors inside one market. Each one speaks to a different seat on the buying committee, so the committee sees you from five trusted peers instead of one company page.
Starts withYour brand

Worked example: retail-tech in Malaysia. Five advisors, one country.

  1. Advisor 1Retail Transformation AdvisorReaches Heads of Data and CX
  2. Advisor 2Store Operations AdvisorReaches operations directors
  3. Advisor 3Loyalty and CRM AdvisorReaches marketing and loyalty leads
  4. Advisor 4POS and Systems AdvisorReaches IT and systems owners
  5. Advisor 5Channel and Reseller AdvisorReaches POS resellers and SIs

Ends with

The buying committee sees you from five trusted peers.

Market Pilot runs five advisors in one country. Regional Domination runs ten across three adjacent markets.

5×

Engagement versus a company page posting the same thing

Of LinkedIn feed reach goes to individual profiles~65%
Of LinkedIn feed reach goes to company pages~5%

Sources: Refine Labs employee versus company-page study; LinkedIn 2026 feed allocation analysis. Advocate model run on live XpandEast engagements.

Step 04 · Reach them where they reply

Every market answers on a different channel.

WhatsApp is never a cold opener. It is earned after the buyer engages.

Fig. 04 — which door opens, per marketFor each market: the channel that opens cold, the channel earned after engagement, and the channel to avoid.

Australia

Opens coldLinkedIn
EarnedEmail
Do not useSMS blasts, cold calls

New Zealand

Opens coldLinkedIn
EarnedEmail
Do not useSMS blasts, unsolicited calls

Singapore

Opens coldLinkedIn
EarnedEmail with opt-out
Do not useCalls with no Do Not Call check

Malaysia

Opens coldLinkedIn
EarnedWhatsApp
Do not useViber and Facebook outreach

Indonesia

Opens coldLinkedIn
EarnedWhatsApp
Do not useSMS, it reads as gambling spam

Philippines

Opens coldLinkedIn
EarnedFacebook
Do not useSMS blasts

Hong Kong

Opens coldLinkedIn
EarnedEmail with prior consent
Do not useSMS blasts and cold calls

If your buyer is not on LinkedIn

There is a second door.

Retail chains, factories, gyms and hospitals are often run by owners who never open LinkedIn. We reach them on Instagram, Facebook and TikTok, with the same sequence: show up in the feed, earn the reaction, send the asset, then earn WhatsApp.

Door A · LinkedIn

SaaS, tech, services and corporates. They already live there.

Door B · Instagram, Facebook, TikTok

Owner-run retail, manufacturing, clinics and gyms.

Compliance summary, not legal advice. Based on the Australia Spam Act 2003, Singapore PDPA and Spam Control Act, Malaysia PDPA 2010, Indonesia PDP Law 27/2022, the Philippines Data Privacy Act and the Hong Kong PDPO Part 6A. Written in Bahasa Indonesia and Bahasa Malaysia where the buyer expects it. Track record markets: Malaysia, Indonesia, Singapore, Philippines, Hong Kong and Australia. New Zealand is covered alongside Australia.

Step 05 · Meetings, month by month

What lands in your calendar, month by month.

No meeting is promised in month one. First meetings start mid month two.

Fig. 05 — six months on one trackA six month track. Month one builds. Mid month two brings first meetings. Month three brings repeat meetings. Month four brings proposals. Months five and six bring first closes.
  1. 01Month 1

    Build

    Advocates live, account list agreed, content running.

    You getThe list, the calendar, a brand that holds up.

  2. 02Mid month 2

    First meetings

    Buyers who engaged get a real conversation.

    You getQualified meetings, with the context they read.

  3. 03Month 3

    Repeat meetings

    The monthly briefing re-warms every account on the list.

    You getMeetings each month, plus buyers who reach out first.

  4. 04Month 4

    Proposals

    Deals move to scoping. We keep accounts warm.

    You getProposals in play with named committee members.

  5. 05Months 5 to 6

    First closes

    Your team runs the deal to signature.

    You getClosed business, and an audience you keep.

Step 06 · Close it in person

In ASEAN, deals above $20K are usually closed in person.

Online books the meeting. The contract is won in person.

Fig. 06 — feed to table to contractThe deal moves from the feed, to a table in market, to a local partner who joins a live deal.
  1. 1

    In the feed

    The buyer reads your advocate for weeks, then replies.

  2. 2

    At the table

    Our in-market operator sets and runs the meeting.

  3. 3

    Partner joins

    A local partner picks up a deal that is already live.

Demand first, partner second. A partner will not create demand for you.

Step 07 · Your team takes over

Where our job ends and yours begins.

Every step is logged in your own CRM. You approve each post before it goes out.

Fig. 07 — the handoff lineOur lane covers advocates, content, qualification, the first meeting and warm accounts. Your lane covers the technical conversation, scoping and the close.
Our lane
  1. 1Recruit and run local advocates
  2. 2Publish content, grow the list you own
  3. 3Qualify the account and the persona
  4. 4Book the first meeting, with a written brief
  5. 5Keep accounts warm between stages
Handoff · the first meeting
Your lane
  1. 1Run the technical conversation
  2. 2Scope and price the deal
  3. 3Close the contract

You keep the audience, the list and the content when the engagement ends.

What you keep

Four assets stay with you when we leave.

The pipeline is the output. These three build it, and they are yours.

01

Local content and channels

Localised LinkedIn and YouTube content and the brand channels behind it, built and handed over.

02

An opt-in audience

An ICP newsletter and subscriber list in your name, yours to re-reach any time.

03

A partner channel

VAR, SI and MSP partners recruited and briefed on a live deal, not a cold catalogue.

04

Pipeline

Qualified meetings with named buyers and partners. The result the first three produce.

One advisor profile, one Southeast Asian market, one year: 2.08M impressions, 20,066 engagements, 108 booked calls, 32 client-run proposals, 8 closed deals above $50K, and a 370 subscriber list the client owns.

Verified results · Real pipeline

Reported on pipeline and closed revenue, not activity metrics.

From cloud infrastructure to manufacturing SaaS, across every market we operate in.

$0M+

Pipeline Generated Across Partners

0+

Accounts Mapped Per Engagement

0

Partners at a Time

<0 Days

Time To First Qualified Meeting

UCloud

Indonesia

Cloud Infrastructure / AI · 3 Months

Mission: Drive adoption of high-performance GPU and cloud infrastructure among AI and SaaS startups using technical offers.

ICP: CTOs, Engineering Directors & Technical Founders

Outcome: 42+ Qualified Technical Meetings · 33 High-Intent MQLs

Pipeline value

$530k+

Full breakdown in discovery call

Shopify Plus

Malaysia

Enterprise E-Commerce · 4 Months

Mission: Identify and convert high-GMV brands ($1M+/mo) using competitive platform signals (Magento/WooCommerce users).

ICP: Founders & Heads of E-Commerce

Outcome: 21 Qualified Enterprise Meetings · 49 MQLs

Pipeline value

$460k+

Full breakdown in discovery call

Energy Log Server

Malaysia & SEA

Energy / Log Management · 6 Months

Mission: Scale log management into APAC markets where local sales agents failed and email outreach landed in spam.

ICP: IT Directors, CISOs & Enterprise Security Leads

Outcome: 43+ Qualified Meetings · 1,736 Accounts Targeted

Pipeline value

$400k+

Full breakdown in discovery call

Wxora

SEA & ANZ

SaaS / CRM · 8 Months

Mission: Build a CMO newsletter and become the reference CRM voice in the market through lead magnets and localized demand generation.

ICP: CMOs, Sales Directors & Operations Managers

Outcome: 794 Newsletter Subscribers · 213 Customers Closed · 3,970 Leads Generated

Pipeline value

$97k+

Full breakdown in discovery call

MakeIt

Indonesia

Vertical SaaS / Industrial · 4 Months

Mission: Reach fashion manufacturing decision-makers who have no digital footprint and never answer cold email.

ICP: Factory Owners, Plant Managers & Factory Managers

Outcome: 21 Qualified Meetings in 12 weeks · 480 Factory Owners subscribed

Pipeline value

$210k+

Full breakdown in discovery call

Nordex Global

Malaysia

ESG & Compliance · 5 Months

Mission: Reach Malaysian exporters facing EU compliance rules, positioning ESG certification as shipment protection rather than a green programme.

ICP: General Managers, Export Directors & C-Suite at Manufacturing Exporters

Outcome: 38 Qualified Commercial Opportunities · ~1,300 Verified Exporters Mapped

Pipeline value

$180k+

Full breakdown in discovery call
See all case studies
Limited capacity, few new partners each month

Your category already has a local voice buyers trust. The question is whose.

Local trust networks are won once and held for years. This is demand generation built in market, not a tool you switch on.

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