Southeast Asia6 months
Cloud infrastructure provider
Targets: Heads of infrastructure, CISOs and plant IT at banks, energy, manufacturing and telecoms
180
Accounts targeted
24
Qualified meetings
6
Opportunities
120
Newsletter subscribers
Marketing and sales engine for foreign tech companies
We build influence and pipeline inside the accounts you want to win.
One in-market team localises your brand, makes you visible to the right buyers and partners, joins your first meetings, and keeps building influence in each account until your team closes.
APACSoutheast Asia, Australia and New Zealand
MENASaudi Arabia, the UAE and the wider GCC
Teams inKuala Lumpur, Medan, Jeddah, Alexandria
Your target accountsend customers and partners
Localise your brand
Visibility through local advocates
Partners and end customers
Meetings, attended with your team
More of the buying group, monthly
Closed-circle newsletter
One closed loop, run by one in-market team, on the accounts you choose.
Up to 1 in 4
qualified meetings become a sales opportunity across our APAC and MENA programmes.
9 industries
5,000+ target accounts worked in banking, energy, manufacturing, telecoms, retail, FMCG, cybersecurity, e-commerce and government.
Selected engagements across APAC
PetronasEnterprise programme
Shopify PlusEnterprise commerce
Macromill SEAMarket research
Coats DigitalManufacturing software
GDEXLogistics and delivery
VWOExperimentation
UCloudCloud infrastructure
SolitonCybersecurity
VirtusEnterprise connectivity
Loyalytics AIRetail intelligence
Energy LogserverSIEM and log management
Listen LabsConsumer-insights AI
9+
years building go-to-market in APAC
20
companies supported a year
60+
operators in-market, six languages
300+
advocates in our network since 2021
Why cold outreach fails
94% of B2B buying groups rank their suppliers before they speak to any of them.
Source: 6sense Buyer Experience Report, 2025
Dr. Saleh Nabil, Co-Founder
Budget approved
They ask people they trust
A shortlist of 2 or 3 names forms
XpandEast gets you onto this list
Formal process starts
Written around the shortlist
Your cold email arrives
After the decision
What we do
One in-market team runs your marketing and sales before, during and after the first meeting.
Before the meeting
Build the market
Localise your positioning, content and proof for each market
Advocates post in your category, in the local language
Map target accounts and partners, scored on public signals
Reach end customers and partners with a reason tied to their role
During
The first meeting
Qualified against the criteria you agreed in week one
A written brief: who they are, why they agreed, what was promised
Our operator joins the call with your sales team
In-person meetings arranged when the deal needs one
After the meeting
Influence inside the account
Reach more of the buying group every month
Every contact joins a closed-circle newsletter we build for your buyers
Local partners briefed on live deals
Everything logged in your CRM the same week
Your growth team1 business development rep1 media operator5 to 10 advocatesAI agents research. People decide, post and message.
Use cases
Four situations where companies hire us.
First market, no team there yet
Experimentation platform, Indonesia: 4 sales opportunities in four months, no local hires.
More pipeline than your local hire builds alone
Retail data platform, Malaysia and Indonesia: 6 proposal requests in five months, a third of meetings inbound.
Building a local partner channel
SIEM vendor, Malaysia: a pension fund's tender led to a licensed local partner.
Testing a market before you commit
Cyber risk platform, ANZ: two buyer groups tested, reply rate up from 17% to 23%.
Results · Q1 to Q3 2026
Results from engagements in the last three quarters.
Accounts targeted: agreed with the client before launch.
Qualified meeting: a fitting account, a decision maker, a discussion that took place.
Opportunity: the buyer agreed a scoped next step, such as a proposal, RFP or demo.
Newsletter subscriber: a buyer at a target account who opted in to the closed-circle newsletter.
All regions · 24 engagements
10,186
Accounts targeted
755
Qualified meetings
191
Opportunities
6,515
Newsletter subscribers
Southeast Asia6 months
Enterprise e-commerce platform
Targets: Founders and heads of e-commerce at brands
210
Accounts targeted
30
Qualified meetings
8
Opportunities
140
Newsletter subscribers
Southeast Asia18 months
SIEM and security software vendor
Targets: Managed security providers, resellers and enterprise security leads
1,304
Accounts targeted
78
Qualified meetings
18
Opportunities
850
Newsletter subscribers
GCC6 months
Digital and business services provider
Targets: Digital transformation, strategy and procurement leaders at government entities and large enterprises
150
Accounts targeted
22
Qualified meetings
6
Opportunities
95
Newsletter subscribers
GCC12 months
Customer communications platform
Targets: Heads of digital, customer experience and marketing at banks, retailers, airlines and telcos
314
Accounts targeted
58
Qualified meetings
14
Opportunities
230
Newsletter subscribers
GCC18 months
Data centre and hybrid cloud infrastructure
Targets: Heads of infrastructure at sovereign funds and utilities
180
Accounts targeted
40
Qualified meetings
12
Opportunities
130
Newsletter subscribers
ANZ12 months
Cyber risk quantification platform
Targets: Cyber insurers and brokers, then CISOs and threat-intelligence leads
1,428
Accounts targeted
62
Qualified meetings
15
Opportunities
820
Newsletter subscribers
ANZ6 months
Cloud cost and FinOps platform
Targets: CFOs and cloud leads at mid-market companies
700
Accounts targeted
30
Qualified meetings
7
Opportunities
440
Newsletter subscribers
ANZ18 months
Workforce software for mining and energy
Targets: Operations and HR leaders at mining, energy and contractor firms
650
Accounts targeted
68
Qualified meetings
20
Opportunities
430
Newsletter subscribers
These are documented engagements. Many clients continue beyond the six-month pilot.
Partner activation
How we bring local partners into your deals
Map the partners your buyers already trust
Brief them on your product and target accounts
Introduce them to live deals
Partner co-sells with your team
What you see
What you receive every week.
Everything is logged in your CRM the same week.
Meeting briefsLive pipeline boardAdvocate analyticsMonthly report
Meeting brief
AccountBank, 10,000+ staffWhoHead of InfrastructureWhyNew downtime limits after a peer was finedTopicControl of critical systems
Pipeline board
Opportunity
Proposal
Demo booked
Nurture
Advocate analytics
Seven advocates, 623K impressions in three months. Top post: 57 saves, 17 sent to colleagues.
Coverage
We work in three regions, each with its own team.
MalaysiaIndonesiaSingaporePhilippines
BaseKuala Lumpur (HQ), MedanLanguagesEnglish, Bahasa Malaysia, Bahasa Indonesia, Mandarin, HokkienClientsPetronas, Shopify Plus, Macromill SEA, GDEX, Loyalytics AITeamGrowth operators and a media team, part of 60+ operators across APAC and MENA
Saudi ArabiaUnited Arab EmiratesWider GCC
TeamXpandEast MENA, an Arabic-speaking team with its own leadershipBaseJeddah, AlexandriaProofProgrammes in Saudi Arabia and across the GCCPilotThe same six months, first meetings from mid month two
AustraliaNew Zealand
ChannelsLinkedIn first, then phone and emailProofCloud infrastructure, hyperscaler and cyber risk programmesBest fitTesting Australia before you hire or open an office
Controls
How we protect your brand.
You approve everything
Posts, templates and the account list
No automated posting or messaging
AI researches. People post and message.
Open about who they represent
Advocates say openly which company they represent
Public data only
Every account signal has a source
One client per category
Capped at 13 partners at a time
Your data stays yours
CRM, content and subscribers
Run against Australia's Spam Act, Singapore and Malaysia PDPA, Indonesia's PDP Law, Saudi PDPL and UAE telemarketing rules. How we work
Engagement
Every engagement starts with a six-month minimum pilot.
The pilot is the minimum scope. We scale it to your markets, your account list and your growth targets.
Minimum pilot
One market6 monthsminimum term
For your first market, before you hire locally
Brand and content localised for the market5 advocates posting in your categoryEnd customers and partners on one account list25 to 30 qualified meetings, attended with your teamClosed-circle newsletter for your buyers from month twoWeekly briefs and a monthly pipeline report
Minimum regional pilot
Three markets6 monthsminimum term
For a regional launch, three markets in parallel
Localisation for each market and language10 advocates across the three marketsA regional partner channel45 qualified meetings, attended with your teamOne regional newsletter for your buyersOne regional pipeline report
Scaled to your request
CustomBuilt upfrom either pilot
When the pilot proves the market, or your plan needs more from day one
More markets, or higher meeting targets once conversion is provenPartner and reseller recruitment programmesIn-person meetings and executive roundtablesArabic-speaking demo support in the GulfLocalised long-form video for your marketAn account-based podcast with your target buyers
Localise and build
First meetings
Buying group, partners, proposals
Scale or stop
Month 1Mid month 2Months 3 to 5Month 6
At month six you decide: continue, scale up, add a market, or stop. After that it runs month to month. You keep the content, the audience, the partner contacts and the account data.
Before you decide
What leaders ask before they hire a go-to-market partner.
We hired an agency before and it did not work. What is different?
Most agencies run one channel and stop at the meeting. We run the whole go-to-market motion in your market: localised positioning, visibility through local advocates, partner and end-customer development, first meetings with your sales team, and influence across the buying group afterwards. You agree the qualification criteria with us in week one.
What do we get besides meetings?
Localised positioning and content, advocate posts in your target industries, a scored list of accounts and partners, a newsletter audience of your buyers, partner conversations, a brief before every meeting, and a monthly report on which industries and roles convert. All of it stays in your name.
How fast will we see results?
Localised content and advocate posts go live in month one. First meetings from mid month two. By month four you know which industry and buyer role turn into proposals. Contracts take longer: one client's first Jakarta deal took 15 months, the next two took 9 and 8.
What happens after the first meeting?
We stay on the account. Our operator joins the call, every contact joins your closed-circle newsletter, we reach more of the buying group each month, and we brief local partners on live deals.
Who speaks for our brand?
Advocates: senior people chosen for their standing in your target industries, who say openly that they represent you. You approve every post and message template. Nothing is posted or sent by automation.
How experienced are you?
Nine years building go-to-market in APAC, about 20 companies a year, 60+ operators, and programmes for Petronas, Shopify Plus, Macromill South East Asia and Coats Digital across nine enterprise sectors.
Do you work with our competitors?
No. We take one client per category in each market, and no more than 13 partners at a time.
Is this outsourced cold outreach?
No. Outreach is one of six parts. We also localise your brand, build visibility through advocates, develop partners, run a closed-circle newsletter for your buyers, and keep building influence inside each account after the first meeting.
Why not hire a local salesperson instead?
One hire does one job and takes months to recruit and ramp. Our team covers localisation, content, advocates, partner development, outreach and meeting support from month one. Many clients hire after the pilot, and that hire starts with a live pipeline, partners and an audience.
How do you measure success?
By pipeline. Each month you see qualified meetings, opportunities and proposals, how many people we reach in each target account, partner progress, and newsletter growth among your buyers. Everything is logged in your CRM.
Can you sell a technical product?
We learn the business case your buyer cares about and localise it for the market. Your team runs the technical discussion. Our operator joins to hold the local context and agree next steps.
What do you need from us?
An onboarding call, your account and exclusion criteria, approval of the account list and content, and a salesperson who takes the meetings. We run the rest.
How do you cover Saudi Arabia and the UAE?
Through XpandEast MENA, our Arabic-speaking team in Jeddah and Alexandria. It runs the same motion: Arabic content and advocates, partner development, meetings attended with your team, and in-person meetings when the deal needs one.
What happens at month six?
You decide: continue, scale up, add a market, or stop. After that it runs month to month. You keep the content, audience, partner contacts and account data.
Tell us one market and the accounts you want.
30 minutes with a regional director. You leave with the channel that matters there and a first-60-days plan.