About Us

Our Story

I’m Saleh Nabil, co-founder of XpandEast, and I want to share the story of why we started this journey.

A few years ago, I was working closely with a fast-growing SaaS startup.

The pressure to hit aggressive sales targets was intense. We were spending heavily on customer acquisition, throwing money at ads, and trying every tactic we could find, but the returns just weren’t there.

The team was burning out, and despite all our efforts, growth was stalling.

One day, I sat down with the head of sales, who was visibly frustrated. He told me, “We’re doing everything right, but it feels like we’re just spinning our wheels. We’re not getting the results we need, and we’re running out of time and budget.”

That conversation stuck with me. It was clear that this wasn’t just a problem for one company—many sales and business development leaders were facing the same challenges.

I realized that what was missing wasn’t more effort or more money, but a smarter approach.

That’s when the idea for XpandEast was born. We decided to build a company that would help sales leaders grow their businesses without wasting resources.

We focused on using AI-powered strategies to find the right customers, boost revenue, and grow sustainably.

At XpandEast, we don’t believe in one-size-fits-all solutions. We take the time to understand your specific challenges and goals. Whether you’re looking to expand into new markets or optimize your sales funnel, we’re here to help you succeed.

Our mission is to make sure you don’t have to choose between growing fast and growing smart—you can do both.

I’ve seen firsthand how frustrating it can be to put in the work without seeing results. 

That’s why we’re committed to being the partner who helps you achieve the growth you deserve, in a way that’s efficient, effective, and sustainable. Let’s work together to turn your challenges into opportunities and your goals into achievements.

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Why XpandEast?

XpandEast should be your go-to partner because we specialize in drastically reducing time-to-market for tech enterprises, transforming the complex landscape of product launches into a streamlined, efficient process.

Our tailored B2B strategies, infused with cutting-edge AI and deep local insights, ensure that your products don’t just reach the market faster but do so with a competitive edge tailored specifically for Indonesia’s dynamic market.

Backed by the proven success of transforming challenges into growth opportunities for major tech players, XpandEast stands ready to navigate and expedite your journey from concept to market leader.

Let us be your strategic ally in seizing opportunities and driving innovation within Indonesia’s vibrant tech ecosystem.

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Transform your journey with the elite 100+ B2B and top-tier brands that soared to new heights with us

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OUr Value

Break Barriers, Build Empires with XpandEast

Tap into untapped market opportunities and maximize your business’s growth in Indonesia with XpandEast’s innovative strategies.

Our tailored solutions are designed to navigate the unique challenges of the B2B landscape, ensuring your venture not only survives but thrives.

Our Vision

To empower sales and business leaders in high-growth industries by delivering innovative, AI-driven strategies that fuel sustainable growth, optimize sales performance, and unlock new market opportunities.

Our Mission

We partner with ambitious sales and business development teams in SaaS, e-commerce, and tech-driven startups to drive measurable growth through tailored customer acquisition strategies, enhanced revenue models, and scalable market expansion, all powered by cutting-edge technology and deep industry expertise.

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Meet our team

Alone we can do so little, together we can do so much.
Dr Saleh Nabil
Dr. Saleh Nabil

Growth Director / Co-Founder

Wenny Vinciani
Wenny Vinciani

Director / Co-founder

Zikry Kholil

Growth Advisor

Rene Gerhardt

Business Development Executive

jones software dev
Jones Ginting

Lead Software Dev

Haroun Elarabi

Technical SEO & CRO Executive

Steven Strife

SEO Supervisor

Maya Sekar

Client Success Executive

Syifa Hani

Social Media Executive

Alya Dara Kirana

Social Media Executive

Grace H. Lawton

Digital Business Development Executive

Mutia Khairunnisa

Spokesperson

Hajar Nagdy

AI Content Specialist

Jennifer Siawira

Digital Marketing

Fachrurrozi

DIGITAL MARKETING

xpandeast logo
xpandeast logo