About Us

Our Story, Straight from the Expert & Co-Founder

“I’m Saleh Nabil, co-founder of XpandEast, and I want to share the story of why we started this journey.

A few years ago, I was working closely with a fast-growing SaaS startup.

The pressure to hit aggressive sales targets was intense. We were spending heavily on customer acquisition, throwing money at ads, and trying every tactic we could find, but the returns just weren’t there.

The team was burning out, and despite all our efforts, growth was stalling.

One day, I sat down with the head of sales, who was visibly frustrated. He told me, “We’re doing everything right, but it feels like we’re just spinning our wheels. We’re not getting the results we need, and we’re running out of time and budget.”

That conversation stuck with me. It was clear that this wasn’t just a problem for one company—many sales and business development leaders were facing the same challenges.

I realized that what was missing wasn’t more effort or more money, but a smarter approach.

That’s when the idea for XpandEast was born. We decided to build a company that would help sales leaders grow their businesses without wasting resources.

We focused on using AI-powered strategies to find the right customers, boost revenue, and grow sustainably.

At XpandEast, we don’t believe in one-size-fits-all solutions. We take the time to understand your specific challenges and goals. Whether you’re looking to expand into new markets or optimize your sales funnel, we’re here to help you succeed.

Our mission is to make sure you don’t have to choose between growing fast and growing smart—you can do both.

I’ve seen firsthand how frustrating it can be to put in the work without seeing results. 

That’s why we’re committed to being the partner who helps you achieve the growth you deserve, in a way that’s efficient, effective, and sustainable. Let’s work together to turn your challenges into opportunities and your goals into achievements.”

Who We Are

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Why Choose XpandEast?

Your Fast-Track to Market Success

Kami ahli dalam mempercepat time to market, membantu perusahaan teknologi meluncurkan produk dengan mudah dan efisien.

Tailored Strategies, AI-Powered
Our B2B strategies combine cutting-edge AI with local expertise, giving your product the competitive edge it needs to thrive in a dynamic Southeast Asian market.

Proven Growth Partners
With a track record of turning challenges into growth for major tech players, we’re ready to guide your journey from concept to market leader.

Let’s accelerate your success together! 💡🌏

We are always colorful 🎨!

Our Core Values, Mission, & Vision for Sustainable Growth

Break Barriers, Build Success with XpandEast

Unlock new market opportunities and drive growth in Indonesia and Malaysia with XpandEast’s proven, data-driven strategies.

Our customized B2B solutions are designed to overcome market challenges, helping your business thrive and excel in Southeast Asia’s dynamic landscape.

Our Vision

To empower B2B sales and business leaders in Southeast Asia by delivering tailored, data-driven strategies that accelerate sustainable growth, optimize sales performance, and unlock untapped market opportunities in Indonesia and Malaysia.

Our Mission

We collaborate with ambitious sales and business development teams in SaaS, Fintech, and tech-driven startups to drive measurable growth through tailored lead generation, content-led outreach, and scalable market expansion strategies—leveraging cutting-edge technology and deep local expertise to accelerate success in Southeast Asia.

Meet our team

Alone we can do so little, together we can do so much.

Dr. Saleh Nabil

Growth Director / Co-Founder

Wenny Vinciani

Wenny Vinciani

Director / Co-founder

Zikry Kholil

Growth Advisor

Prof. Dr. Nabil El-Arabi

Senior e-Business Consultant

Vincent Stanley

Business Development Representative

Haroun Elarabi

Sales Automation and Systems Integration Executive

Steven Strife

Partnership Development Lead

Syifa Hani

Social Media Coordinator

jones software dev

Jones Ginting

Web Developer

Mutia Khairunnisa

Digital Communications & Content Strategy Specialist

Alya Dara Kirana

Social Media Executive

Grace H. Lawton

Digital Business Development Executive

Fachrurrozi

Digital Marketing

Jennifer Siawira

Growth Operation Analyst

Hajar Nagdy

AI Content Specialist

Shelsa Latifa Noris

Social Media Executive

Kenny Tan

Business Development Representative

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