Demand generation in ANZ and ASEAN
Most buyers choose their suppliers before they contact anyone.
By the time a buyer starts a formal buying process, they already have a short list of suppliers they trust. They build that list from local search results, local people they follow on LinkedIn and advice from people they know.
If your company is not visible on those channels, the buyer does not consider you. We make your company visible there, and then we contact the buyers who have started to recognise you.
Results from our current and past clients
$14M+
Pipeline created for clients
12+
Markets with local staff
13
Maximum number of clients at one time
The gap
Most buyers choose a shortlist before they contact a supplier
Most overseas suppliers first contact the buyer at step four. The important decision was already made at step two, on local channels those suppliers do not use.
- 01A problem gets budgetThe buyer asks people they know for advice. They do not ask suppliers they do not know.
- Decision happens here02The buyer makes a private shortlistThe buyer uses local search, local LinkedIn posts and advice from trusted contacts. Two or three suppliers make the list.
- 03The formal buying process startsThe purchasing team writes its requirements around the suppliers already on the list.
- 04Your first email arrivesYou may have the right product and the right buyer, but you are too late. The requirements were written with other suppliers in mind.
Sending more emails does not change this. The shortlist is decided before your first email. The answer is to be visible on those local channels months earlier, through people the buyer already follows.
What you are buying
We build four things for you, and you keep them
The first three create interest from buyers. The fourth is the result of that interest. When our work ends, the first three stay with you and keep working.
- 01Local experts who post for youNamed local advisors and your company pages publish every week in the buyer's language, on the platform that market uses most. The buyer reads your advice on their problem months before your team contacts them.
- 02Your own subscriber listA newsletter that your target buyers choose to join. Everyone who responds to your content is invited, so you stay in contact with them over time.
- 03Local partnersWe find and brief local resellers, integrators and service partners, so you enter the market with local support from the start.
You can see every meeting and every form in your CRM as it happens. You do not need to wait for a monthly report.
Timeline
What happens in the first six months
Trust builds over time. The first month has no meetings because we are building the presence that the rest of the work depends on.
- Month 1
Set up
We list the target accounts, choose the advisors, publish the first content and open the newsletter. There are no meetings yet, as planned.
- Months 2-3
Meetings begin
Buyers have seen your content for several weeks. They start to reply to messages, and conversations begin.
- Month 4
Proposals begin
Buyers start formal reviews, and your company is already on their shortlist.
- Months 5-6
First deals close
Your team signs the contracts directly. We continue to bring in new buyers.
- Month 6+
Your team takes over
We hand over the assets, the subscriber list and the playbook. Your team continues the work.
- Month 1
Set up
We list the target accounts, choose the advisors, publish the first content and open the newsletter. There are no meetings yet, as planned.
- Months 2-3
Meetings begin
Buyers have seen your content for several weeks. They start to reply to messages, and conversations begin.
- Month 4
Proposals begin
Buyers start formal reviews, and your company is already on their shortlist.
- Months 5-6
First deals close
Your team signs the contracts directly. We continue to bring in new buyers.
- HandoverMonth 6+
Your team takes over
We hand over the assets, the subscriber list and the playbook. Your team continues the work.
The offer
Three ways to run it
We run the engine for you in one market, run it across three, or install it inside your own team and coach them until it runs without us. All three are retainer engagements planned across six months, with no lock-in: 30 days' written notice ends it in any month. Scope and price are agreed in writing on the call.
Market Pilot
One market 路 we run it
Who it is for
You are entering your first market here and have nobody local.
We build all four assets in one country and run the full process. Your team only attends the meetings.
What runs every week
- Five local advisorsNamed local experts post every week about your field, so buyers start to recognise your company.
- Named-account outreachA researched list of target companies, contacted on the channel that market prefers. We do not use bought lists.
- An owned newsletterEveryone who responds joins a list you own, so you stay in contact with interested buyers.
- Local partners signed upWe sign up and brief resellers and integrators, so you have local support.
- Live CRM accessYou see every meeting and every form as it happens.
What you end up with
First qualified meetings with named buyers inside 60 days, and four assets that stay yours.
Pick Market Pilot if
- You have no local presence yet.
- You want one market proven before you spend on more.
- You prefer to use our team instead of hiring your own.
Regional Domination
Three markets 路 we run it
Who it is for
You have proof in one market and want the region running in parallel.
The same process in three countries at the same time, with one shared regional audience.
What runs every week
- Ten advisors across three marketsYou enter three markets at the same time instead of one after another.
- Parallel account programsEach market has its own account list, and all three run at the same time.
- A regional newsletter networkOne subscriber list across all markets, so buyer interest continues to grow between campaigns.
- A recruited regional channelPartners manage deals in markets where you do not have staff yet.
- One regional reporting viewYou see the pipeline for every market in one live view.
What you end up with
Qualified meetings in three markets at once, one subscriber list your team keeps, and briefed local partners who keep bringing deals after we stop.
Pick Regional Domination if
- One market already works and your leadership wants to expand across the region.
- You sell the same product across ANZ and ASEAN.
- You need partners in markets you cannot staff.
Coaching Program
Your team 路 we coach them
Who it is for
You already have a sales team, but it is not getting enough meetings.
We set up our system inside your team. Then we coach your sales reps on their real accounts until they can run it on their own.
What runs every week
- InstallWe set up the full system in your team, from finding prospects to booking meetings. This includes written procedures, connected tools and ready templates.
- Three live calls a weekCoaching on your real prospects, focused on the problems your team has that week.
- Posts your buyers reply toWe show reps how to open a post, which formats to use and how often to post. This helps buyers in your field comment and send messages instead of ignoring the posts.
- Rep profiles rebuilt for the buyerWe rewrite each sales rep's LinkedIn profile for the buyer who reads it after a message. This covers the headline, About section, featured results and banner, so the rep looks like an expert in the buyer's problem.
- A buyer scoring modelA simple scoring method, so your team spends its time on named buyers who are able to buy.
- 60+ conversion templatesWe also provide AI prompts set up for your offer, to help turn a positive reply into a booked meeting.
- Hand overYour team runs the full process on its own and owns the system.
What you end up with
Your team books its own meetings and has the system and templates to continue after we leave.
Pick Coaching if
- You already have reps willing to post and prospect.
- Your reps' profiles and posts get no reaction from buyers.
- You want your own team to have these skills.
The evidence
In each market, buyers first meet you on one channel and then buy through another.
Buyers do not accept a first message on WhatsApp from someone they do not know. They use it only after they have engaged with you in public first. Teams that start with WhatsApp or cold email usually get no meetings.
Australia & New Zealand
First contact
LinkedIn, industry events
Where the deal moves
Referral from a known advisor
What fails
Email sequences from overseas with no local office or support hours
First contact
LinkedIn, association networks
Where the deal moves
Referral and reference calls
What fails
Treating New Zealand as part of the Australian territory
Southeast Asia
First contact
LinkedIn and Instagram content
Where the deal moves
WhatsApp, only after they engage
What fails
Cold email and cold calls, which buyers see as scams
First contact
Where the deal moves
WhatsApp and partner intros
What fails
Using first names for a Dato' or Tan Sri
First contact
LinkedIn and Facebook content
Where the deal moves
Messenger and Viber after a reply
What fails
Contact by email only
First contact
LinkedIn, conferences
Where the deal moves
Peer reference in the same vertical
What fails
Generic messages sent in bulk
Proof
Every number here comes from a documented engagement.
These results come from real clients in real markets, with our own people working locally.
UCloud
Technical offers placed in front of Jakarta AI and SaaS engineering teams.
834
Accounts Penetrated
$530k+
Pipeline
Shopify Plus
Targeted brands doing $1M+ monthly GMV on competing platforms.
21
Enterprise Meetings
$460k+
Pipeline
Nordex Global
Reached 1,300 export directors on WhatsApp, where this buyer actually replies.
38
C-Suite Opportunities
$180k+
Pipeline
Terms
No lock-in, and you keep what we build
This work takes time to show results. That is a reason to start early, not a reason to sign a long contract.
No lock-in. 30 days' notice, any time.
The work is planned over six months because trust builds over time and the first month is for setup. You are not tied to that period. You can give 30 days' written notice in any month, and everything we built stays in your name.
You own the assets
Channels, content, newsletter list and partner relationships are built in your name and stay with you when we stop.
Live CRM access, not reports
You see the pipeline in your own system at any time.
One partner per market and category
We cap at 13 active partners and never run two competitors in the same market. Your advisor network and content are yours alone.
Before you book
Questions leaders ask us before they start.
Buyers in your market are choosing their next suppliers now
Tell us about one market and your target companies. We will show you which channel matters most there, what is missing today and what the first 60 days would include.