Local teams across ANZ and ASEAN
Operators on the ground. Not a deck.
We run your market entry with our own team, not a recommendation. XpandEast builds demand generation systems for B2B technology companies entering Australia, New Zealand and Southeast Asia: the market evidence, content, referral paths and qualified pipeline your sales team needs to compete.
The Problem
Why Remote Expansions Fail.
We watched top-tier tech firms burn millions trying to enter Southeast Asia and the Middle East from a desk in London or San Francisco.
No Referral, No Meeting
Nothing To Find When They Search
Outbound With Nothing Behind It
Local Vendors Win By Default
They failed because they never showed up.
- Nobody in the market recognizes your name, so the first call has to earn trust from zero
- Outbound runs with nothing behind it: no local content, no event presence, no referral path into the account
- Remote SDRs cannot tell the real approver from the person who replied, or work the referral chains and industry associations that decide these deals
- Local vendors win on paper: local hours, local references, already on the approved supplier list
- No local entity, no local address, no local team, so procurement treats you as a delivery risk
Proving Scale
Our Physical Footprint.
You cannot sell permanence without a real address.
🇲🇾 Malaysia
KPMG Tower, 8, First Ave, Bandar Utama, 47800 Petaling Jaya, Selangor.
Driving digital government initiatives and ASEAN enterprise sales.
🇮🇩 Indonesia
Multatuli Indah, Hamdan, Kota Medan, Sumatera Utara 20212, Indonesia.
Penetrating the G-20's most fragmented enterprise market.
🇸🇦 Saudi Arabia
Prince Sultan Rd, Al Basateen, 7533, Jeddah 23717, Saudi Arabia.
Navigating Vision 2030 compliance and securing government procurement.
🇸🇬 Singapore
Singapore APAC Hub.
Structuring regional headquarters and managing capital control.
Meet Our Team
The Local Operators.
Alone we can do so little, together we can do so much. You work directly with the partners who hold the relationships and control the ground execution.
60+
Team Members
4
Countries
8+
Languages
100%
Local Operators
Leadership
Dr. Saleh Nabil
Growth Director / Co-Founder
Wenny Vinciani
Director / Co-Founder
Rene Gerhardt
Managing Partner - Germany/EU
Zikry Kholil
Growth Advisor
Prof. Dr. Nabil El-Arabi
Managing Director - MENA
Salah Elaraby
GTM Director - MENA
The Team
Maharani Suhira
Partner, GTM & Client Growth
Ananda Anidya
GTM Advisor
Khatarina Ginting
Leading APAC Market Expansion
Sulaiman Wen
Lead Intelligence Specialist (CRE)
Denise Allaya Pratomo
APAC Growth Specialist | GTM Execution
Kenny Tan
Business Development Representative
Haroun Elarabi
Sales Automation & Systems Integration
Mutia Khairunnisa
Digital Communications & Content Strategy
Syifa Hani
Social Media Coordinator
Yuda Effendi
Business Development Representative
Alya Dara Kirana
Social Media Executive
Jennifer Siawira
Growth Operation Analyst
Hajar Nagdy
AI Content Specialist
Shelsa Latifa Noris
Social Media Executive
Faiz Muhshiy
Growth Operations Analyst
Elizabeth Maria
Growth Operations Analyst
How we work
Three rules we do not break.
These are the rules that make local demand generation work, and the reason we can only carry a small number of partners at a time.
Everything we publish is written for the local buyer
We never translate a Western brochure and call it local content.
Before any outreach starts, we rewrite your positioning around what the buyer in that market is measured on, in their words, and publish it under a named local advisor in their language. That means the buyer has read your view on their problem for weeks before your first message lands.
One client per category, per market
We will not run the same category twice in the same market.
The advisors, the subscriber list and the partner introductions we build only hold value while they point at one vendor. Once we take your category in a market, that market is closed to your competitors for as long as the engagement runs. It also caps how many partners we can carry at a time, which is why we hold at 13.
You see the raw pipeline, not a monthly summary
No reporting theatre. You get the account list and the call notes.
Every account we touch, every meeting booked, every reason a deal stalled goes into your CRM the same week, named and dated. You can audit our work at any point, and when the engagement ends the accounts, content, subscriber list and advisor relationships are already yours.
Proof
The Proof.
$14M+
Pipeline Generated Across Partners
13
Partners at a Time
12
Markets With Local Experience
<60 Days
Time To First Qualified Meeting
25+
Top Tier Partner Networks Built
20+
Local BDRs Deployed
15+
Dedicated Spokespersons
Documented demand generation work for global brands including
Our Content
What we publish, week by week.
Our teams in Australia, Singapore, Malaysia, Indonesia and the Philippines post what they see in the field each week: which buyers are moving, which channels reply, what stalls a deal.
Video Insights
Watch Us in Action.
Field notes on go-to-market strategy, market intelligence, and the playbooks we run to build pipeline in Australia, New Zealand and Southeast Asia.
Who you get
Four named people run your account.
No account manager relaying messages. You know who writes your content, who opens the doors, and who sits on your calls, and you meet them on the strategy call.
Market lead
Owns the account list and the weekly plan for your market, and reports on what moved.
Local advisor
Publishes in your category under their own name, in the language your buyer reads.
Pipeline operator
Runs the outreach on the channel that market answers, and books the meetings.
Your sales team
Takes the qualified meeting and closes on your paper. We never touch your pricing.
Bring one market and a short list of accounts you want in. On the call we tell you which channel opens that market, who would carry your category, and what the first 60 days look like.
Book your strategy call