Saleh Nabil
I run XpandEast.
I founded XpandEast in 2023 to fix the trust gap that kills Western B2B brands in their first year in Southeast Asia and the Gulf. I run four regional hubs and 60+ in-market operators executing pipeline for AI, cybersecurity, semiconductor, green-tech, and SaaS brands.
How I work
I founded XpandEast in 2023 to fix the trust gap that kills Western B2B brands in their first year in Southeast Asia and the Gulf. Today I run four regional hubs — Medan, Petaling Jaya, Jeddah, and Singapore — with 60+ in-market operators who execute pipeline for AI, cybersecurity, semiconductor, green-tech, and SaaS brands.
I work on the ground. I sit in the rooms my clients can't get into. I hire, train, and lead the BDRs who carry their brand into Jakarta enterprise tenders, KSA Vision 2030 procurement, and Singapore regional HQ deals.
Pipeline in APAC and MENA is built on relationships, not cadences. Local presence raises close rates 3 to 7x versus remote selling. That's why I built XpandEast as an operator firm, not an advisory.
"If you're reading this and thinking about hiring an APAC consultant or a remote BDR agency, stop. Both will fail. You need operators on the ground, in the room, on your side. That's what I built XpandEast to be."
What I work on
- Southeast Asia B2B market entry
- Saudi Arabia Vision 2030 procurement
- Trust-based qualification (TRUST framework)
- Localized demand generation
- Native pipeline architecture
Playbooks I authored
Want to work with my team?
Book a call to scope your APAC or MENA market entry, or read The Shadow Pipeline for weekly intelligence from the ground.